B.M.M.

BMM or Bachelor of Mass Media is one of the most sought-after courses for the students after 10+2. BMM is an undergraduate level course of three-years duration, which includes the study of various mediums of communication such as newspapers, television, radio and internet. Further, candidates can also opt for specializations of their choice like Journalism, Advertising or Public Relations.

Media nowadays exists as a lucrative career option for Indian youth and BMM degree offers a wide range of job opportunities to the candidates. The BMM curriculum provides students with the necessary skills to succeed in the media field, such as technical skills, research aptitude, oral skills and presentation skills. 

BMM Eligibility Criteria 

The eligibility criteria for BMM course may vary according to the college. However, candidates seeking admission to this course must fulfill certain minimum eligibility conditions: 

• Candidates must have passed 10+2 with at least 50- 60 per cent marks from a recognized board. 

• Candidates should have passed 10+2 from any stream like Arts, Science or Commerce. 

Required Skillset for BMM

If you are of inquisitive nature and are interested in creative work, then BMM is the right course for you. However, a successful career in media requires several other important skills and personality traits:

BMM Subjects and Syllabus

The BMM course is divided into six semesters and the subjects taught in this course may vary from college to college. However, some common topics that are taught to candidates as part of their BMM programme are mentioned below:

BMM Jobs and Career Opportunities

BMM course opens new doors for careers in films, TV, publishing, public relations, journalism, screenplay writing, production etc. There are immense career options available in Mass Media and a candidate can choose the job for himself/herself based on personal interest and inclination. There are many lucrative and high paying jobs available for talented and trained individuals in this field:

• Director: The director is responsible for controlling the dramatic and artistic aspects of a film or TV program. He keeps a creative eye on the entire process from pre-production to final editing.
• Sound Engineer: Audio engineers record, synchronize or mix music, voice or sound effects using machinery and equipment. They work on the production of films, music recordings, live shows or video games.
• Event Manager: An event manager is responsible for managing the whole event. He/she coordinates details of an event and manages the whole process starting from the planning day to running the actual day and the post-event evaluation.
•  Journalist: The basic responsibility of a journalist is to research, document, write as well as present news in an honest and ethical manner. A journalist spends much of his/ her time interviewing people, searching other sources for information, and sometimes visiting the scene where a newsworthy event has happened.
• Columnist: A columnist is a professional who writes and edits copies for a regular column in a newspaper. A columnist shares information of public interest and provides opinions to their readers.
• Content Writer: A content writer researches industry-related topics using online sources, interviews, etc and writes content usually to promote a product or service. A content writer uses different web formatting tools and content management systems to create work.
• News Anchor: A news anchor has the responsibility of presenting news stories on radio or television broadcasts. Apart from this, an anchor also selects and analyses stories and interviews guests. 
• Photographer: Using artistic ability along with technical skills, a photographer takes pictures of people, places, landscapes, food, and a lot more. A photographer usually works with the clients to discuss the type of pictures they need and how they wish to use them.  
• Proofreader: A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free. A proofreader reads a copy and makes sure there are no spelling, grammatical or typographical mistakes.

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FAQs Regarding Bachelor of Mass Media

Q: Is BMM a good option for graduation?

A: BMM or Bachelor of Mass Media is a good option for graduation for students who have good communication skills and are interested in working for various mass communication platforms and roles such as Print, Electronic or Digital Media as a journalist, news anchor, Radio or Video Jockey or Public Relations or Corporate Communication and advertising, etc.

Q: What is the eligibility criteria for pursuing BMM?

A: As per the eligibility criteria for taking admission in BMM programmes, students should pass Class 12 with a minimum of 50 per cent aggregate. Some colleges have specific eligibility criteria and admission criteria that candidates should fulfil.

Q: Is it necessary to study Humanities in Class 11 and Class 12 to qualify for studying BMM?

A: It is not necessary for students to have studied the Humanities stream to pursue the BMM programme. Students with good verbal and written communication skills, an interest in the field of news and events, critical and analytical bent of mind are all that needs to be suitable for studying BMM.

Q: What are some of the top colleges offering BMM course?

A: Some of the top colleges offering BMM courses are Sophia College for Women Mumbai, Jai Hind College Mumbai, Maulana Abul Kalam Azad University of Technology (MAKAUT) Kolkata, Delhi College of Arts and Commerce, Lady Shri Ram College for Women, to name a few.

Q: What is the range of fees for BMM courses?

A: The fee for BMM courses ranges from less than Rs 1 lakh to Rs 5 lakh.

Q: What are the top specialisations of BMM?

A: Some of the top specialisations offered in the BMM courses are Print Journalism, Electronic Journalism, Digital Journalism or New Media, Advertising and Public Relations among others.

Q: Which are the major subjects taught in the BMM programmes?

A: The major subjects taught under the BMM courses include Fundamentals of Mass Communication, Communication Skills, The Sociology of News and Social Movements in India, Principles of Management And Marketing, Creative Writing, Journalism, Public Relations, to name a few.

Q: Do colleges offering BMM courses provide internship and placement opportunities?

A: A majority of the colleges offering BMM course do provide internship and placement opportunities to the students to provide them with a hands-on training and learning opportunity.

Q: Which are some of the top companies recruiting BMM students?

A: Some of the top recruiters for the BMM students are The Times of India, The Indian Express, NDTV, News 18, Radio Mirchi, Red FM, Perfect Relations, Genesis-BCW, Ogilvy & Mather, to name a few.

Q: What are some of the professions BMM students can pursue after completing the course?

A: Some of the top professions opted by BMM students include Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, etc.

Q: What is the salary range students can expect after completing the BMM course?

A: The starting salary of BMM students range from INR 10,000 to INR 25,000 per month and with increasing experience and depending on the medium or media platform, their salary may increase to INR 50,000 and above.