B.M.C.

Bachelor of Mass Communication (BMC) is an undergraduate Mass Communication programme. The programme is a degree course of three years duration offered by different universities as well as colleges of India. With the expansion of Mass Communication industry in the past decade, and more and more media houses, as well as news channels, is coming into the light, the scope of BMC as a course is increasing. In BMC course, students typically get to study various mass mediums such as radio, television, newspapers, films, online media, public relations (PR), advertising, etc. The course offers an interdisciplinary foundation in the theory as well as skills required to become media experts in the industry. With a degree in BMC course, students can find jobs in different sectors such as radio stations, newspapers, publishing houses, advertising agencies, PR Firms and so on. 

Find out all about the requirements of BMC course in terms of its eligibility criteria, required skillset, curriculum, and job profiles below.

To pursue a Bachelor of Mass Communication, candidates should successfully complete their Class XII in any stream from a recognised educational board with at least 45-60% aggregate marks.

Note: The minimum percentage required to be eligible for the course might change depending on the university/ college in which a candidate is applying.

BMC is best suited for candidates who are creative and have a flair to project their ideas and observations through different mediums of communication. A basic skill set that all candidates aspiring to pursue BMC course should have is mentioned below:

Course curriculum for BMC 

BMC Job Profiles and Top Recruiters

With the rise of media, BMC has become a popular career choice among students. Many lucrative job opportunities are associated with the course. Radio stations, TV channels, and online websites are the best places where candidates can find good job opportunities.

However, candidates can also choose to work at places such as advertising agencies, broadcasting corporations, legal affairs departments, news agencies, periodicals and magazines, Press Information Bureau, photography companies, and so on. Salary package of a BMC graduate may vary from Rs 2.5 lakh to 10 lakh per annum depending on the company and professional experience of a candidate.     

Some of the top recruiters in the field are:

• BBC
• CNN IBN
• Big Entertainment
• CNBC
• Guardian Group
• Hindustan Times
• NDTV Network
• Star Network
• Viacom
• UTV
• Times of India
• TV Today
• TV 18 Group
• Zee Network

Some of the major job profiles for candidates holding a BMC degree include:

• Journalist: Main role of a journalist is to find news through various sources such as research and interviews, report it, document it, and present it in an honest and ethical way via any mass medium – newspaper, TV channel or online news.
• TV Anchor: A TV anchor gathers information, writes his/ her own stories and reads them out to the audience. The job role of a TV anchor also includes reading stories written by other reporters.
• News Editor: One of the main responsibilities of a news editor is to decide which story is worthy to be covered. A news editor also assigns work to reporters, check for accuracy of news, and writes headlines.  
• Video Jockey: A Video Jockey or VJ is basically an announcer who introduces music videos on different music TV channels. Sometimes, a VJ also conducts interviews with TV personalities.
• Radio Jockey: A Radio Jockey or RJ has the responsibility of playing music, holding discussions with listeners and conducting interviews with different celebrities on radio.    
• Feature Writer: A feature writer is responsible for writing long, in-depth articles that are usually a mix of news writing and narrative storytelling. This means that through in-depth articles, a feature writer presents facts in a way that is creative and informative.
• Columnist: The job role of a columnist is to analyse news, create a perspective on it through personal knowledge as well as research and write a column. A column can appear at different places including newspapers, magazines, and blogs.
• Photographer: A photographer is an artist with a camera who by using his/ her technical skills and artistic ability clicks pictures of people, landscapes, places, etc. A photographer can work for a publication/ TV channel and can also choose to operate his/ her own business. 
• Public Relations Officer: A Public Relations Officer (PRO) is responsible for understanding and supporting his/ her clients. A PRO is also responsible for handling all aspects of planned publicity campaigns and different PR activities. 
• Advertiser: An advertiser is a person that is responsible for finding and keeping clients who want to run/ buy advertisements. An advertiser is also responsible for creating and running ad campaigns on behalf of his/ her clients or employers.   

Q. What jobs are offered after completing BMC?

A. To secure a job after completing your BMC, internships at various firms or production houses is a big bonus on the CV. You can work in production houses if you are into film making, or work in various media industries such as a writer, reporter, anchor, video editor and many more.

Q. Is photography subject taught in Bachelors of Mass Communication?

A. Yes. Photography is a part of the BMC curriculum. Basics of camera, light and sound is a part of the syllabus. Along with theory, many colleges provide practical assignments in photography.

Q. As a science student, can I opt for Bachelor in Mass Communication?

A. Yes. Be it any stream (Science/Commerce/Arts), students can pursue a course in Bachelor in Mass Communication. The candidate has to however meet the eligibility criteria set by universities/colleges/institutes.

Q. What skills does one need to have to pursue Bachelors in Mass Communication?

A. A candidate needs to have good writing skills, a flare of the language, confidence and well aware. The course will enhance the skills required to work in the field.

Q. What are the popular entrance exams for BMC?

A. Popular entrance exams to pursue a Bachelor in Mass Communication are as follows:

• ACJ Entrance Exam
• XIC OET
• IPU CET
• FTII JET
• MASCOM entrance Exam
• SET (Symbiosis)